PROPLAN
"Life changing nutrition"

A NEW PREMIUM LOOK.

PROPLAN needed to evolve the brand look, creating consistency across all regions, and disruption in an already crowded market. For this, we found inspiration in the very customers the brand serves, the amazing, awe-inspiring pets themselves.

The new, super premium PRO PLAN megabrand look, tone and feel, beautifully captured through exclusive photography, allows the brand to effectively distinguish itself in the category and find a new sense of consistency across the board.

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In comparison to competing brands, PRO PLAN’s new look embraced the black background to beacon a new sense of sophistication, authority and premiumness. The consistent use of these elements creates a very strong brand identity, essential in communicating the brand’s purpose, values and personality consistently to a very diverse global audience.