The Encore Windows tablet is packed with show-stopping functionality. But Toshiba didn’t have a long history in tablet making, so our communication had to truly wow people to get them thinking seriously about the Encore.

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How do you make a new tablet stand out in a world of better known competitors?

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To encourage people to find out more about the Encore, we brought a simple product truth to life – that the closer you look, the more great features and thoughtful details you discover. We did this by creating a journey inside the tablet, creating a world through intricate illustration and a blend of 2D and 3D techniques. The result was a colorful and cool campaign, that included press ads, billboards and a tv ad.

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View the Encore TV Ad here