Nestlé wanted to advertise their classic confectionery bags. We went beyond

to create a colorful campaign showcasing the different behaviors people display when sharing sweets.

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Unique, handcrafted, paper collage illustrations were commissioned to make the packs “pop” and give the posters real stand out. Cinemas, museums, amusement parks and public transport hubs all over Europe were filled with our bright, engaging campaign that got consumers talking and sales increasing.